26 . 4 . 18

Hat trick for twentysix after launch of new site for European Club Association

Digital agency twentysix has created a new website for the independent body directly representing football clubs at a European level, the European Club Association (ECA).

The new site has been built on Umbraco to provide functionality that will support collaboration between clubs and fans across the globe. went live on the association’s tenth birthday to celebrate their commitment to fans and members.

The site includes a secure area where ECA members, who include Manchester United, Bayern Munich and Barcelona, can plan events, share content and access documents, as well as a public-facing site where fans can personalise, see and interact with the latest news, rankings and access lists.

Marc Schmidgall, Head of Communications & Marketing at the ECA, headquartered in Nyon, Switzerland, said: “We have been routinely impressed throughout our partnership with twentysix. Ours is a commercially sensitive and complex brief, and they stood head and shoulders above the other agencies we saw.

“We’re confident that they will continue to deliver the same intuitive and excellent service over the course of our coming years together.”

Gail Dudleston, Global CEO at twentysix, said: “We’ve been the ECA’s digital partner for seven years and we were delighted when we were reappointed to be their digital partner after a competitive re-tender.

“The ECA is an elite organisation, with involvement and initiatives that stretch beyond football, and we wanted to build a site that reflected and amplified this. We undertook extensive discovery and development phases to get this right and the interaction between fans and members at opposite ends of the world is testament to that.

“The new site uses the latest technology to serve their audiences better and support collaboration between the best football clubs in the world. We are thrilled to be working with the ECA team again and we hope their members and fans will love the new site.”

The launch of the site follows two other successes in football for the agency in recent years:

  • the Transfer Trails challenge, build and owned by the agency, saw 70,000 plays per day during its peak engagement period; and
  • Guess the Stadium, developed for online betting brand shared by more than 350,000 people.

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