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My Digital Marketing Journey

Starting at Twentysix I never knew how much I would enjoy focusing in one area of digital marketing so much. Coming out of university I knew I wanted to work in DM, it suited my personal and academic interests down to a T however, I was unsure which field was “mine”. My first role encapsulated every aspect of digital marketing, from SEO and PPC to PR and email campaign management. This gave me the best overview of the industry and meant I could dip my toe in the water to decide where my skill set would fit best. After working in a dynamic role for my first year in the industry I felt the need and desire to further my passion for digital marketing and focus down – and this is where I found Twentysix!

I’m an avid lover of everything Internet. I spend a lot of my personal time educating myself on new and innovative areas of the industry. Whilst I was at university I was known for the phrase ‘YouTube is my TV.’ So when it came down to deciding on an area to focus on for a career my initial thought was social and content writing– and how wrong I was. Don’t get me wrong, I love the ever-evolving world of social and online content however, I wanted to pursue an area that I saw as a challenge, a step outside of my comfort zone and something where I have the capacity to grow a career in itself. Whilst working in all areas of digital marketing, I knew I enjoyed the premise of PPC but it never really crossed my mind to focus down in this area but I’m so glad I made the decision to (especially at Twentysix). I have the perfect balance, I still go home and educate myself on social and online content advancements whilst delving into the world of PPC for my career. I have learnt a lot in my first months here at Twentysix, more than I ever thought I could or would learn about PPC and it’s the most fulfilling experience. I thought I would leave a few pointers for people who may be in the same position I was in, wanting to specialise down in an area of digital marketing but caught between which would best suit their personality and career path.

  • Don’t get tunnel vision. If you think you have your heart set on one area of DM, perhaps research other areas in depth before you make the big move. Restricting yourself to an ideal will only put a whole load of pressure to live up to the expectation and that expectation may not prevail.
  • Talk to experts. If you currently work in an agency (and you feel you have the relationship to do so) ask area specialists their top tips for that field. Once you have a comprehensive overview on all aspects then you can weigh up your opportunities against your skill set and interests.
  • Don’t just go for the highest paying position. Money is obviously a key aspect of choosing a new job however, choosing a field to settle in just because of the pay grade is a no, no. Find something that you have a passion, desire and want to grow in. You spend so much of your life at work, you need to be happy in your field for the right reasons.
  • Don’t go for the easy way out. Similar to my third point, with your career being a major part of your life you need something to stretch you, to keep you on your toes and to help you grow. If you settle for an ‘easy’ role where you can plod along your days will become long and your focus will decrease. Choose something that will keep your brain active to ensure you are fully engaged in your work and produce quality results.

I am so happy that I chose to focus on PPC and the route I have taken to get here starting in a more diverse role. The only thing I wish to have done differently is find Twentysix sooner!

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