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twentysix partners with Max Appeal to raise ‘incredible donation’ for children and adults with rare genetic condition


Leeds agency twentysix has held an auction to raise more than £5,000 for little-known charity Max Appeal. The donation will be used to support people with 22q11.2 deletion syndrome.

The auction, which raised £5,218.48, took place on Thursday, 31 May 2018 and featured items donated by the agencies clients, friends and staff, including the Grosvenor Hamper donated by Fortnum & Mason, a brewing experience donated by Leeds Brewery and a seven-night holiday in Western France donated by Al Fresco Holidays.

22q11.2, a rare genetic abnormality where the gene 22q11.2 is missing, is estimated to affect as few as 1:6,000 people and the 200 anomalies caused by the missing gene can create a ‘spectrum of disorders’.

Martin Kennedy, Yorkshire Trustee at Max Appeal, said: “This is an incredible achievement by the wonderful people at twentysix.

“This money will help finance the management the charity to support the families registered with us. As parents of children with 22q, we know that you’ll receive no better advice than that from another family who are going through what you’re through so this money will go towards bringing families together by organising events such as meet ups, youth weekends and zoo days.

“We’re grateful to everyone who helped to organise, donate and give generously at the auction.”

Martin’s daughter Chloe, 20, also attended the auction. Chloe, who has 22q11.2 deletion, described the event as making her feel “very special”.

Gail Dudleston, Global CEO at twentysix, said: “Local communities with grassroots initiatives are the ones where a little money really does go a long way. We wanted to work with a charity that really spoke to us as a Yorkshire-based business, and where our efforts are able to contribute to a real significant change on a local scale. Max Appeal did just that.

“The charity raises around £80,000 each year so we were delighted to contribute more than 6% of their average donations in just one night and we have more plans to fundraise for them throughout the year.”

Ryan, Chloe, Gail, Martin and Sam hold a cheque for £5,000

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