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How to create a Connector Parameter within Google Data Studio

How to create a Connector Parameter within Google Data Studio

One of the problems with Google Data Studio was that custom connectors were a one way link. There...
How to track more accurate banner and enhanced ecommerce impressions within Google Analytics

How to track more accurate banner and enhanced ecommerce impressions within Google Analytics

In one of my earlier posts I talked about tracking true page element impressions within Google...
How to Create a Custom Google Data Studio Connector

How to Create a Custom Google Data Studio Connector

This particular connector will gather Facebook fan changes for a specific clients account.
Tracking True Product Impressions with Google Analytics Enhanced Ecommerce

Tracking True Product Impressions with Google Analytics Enhanced Ecommerce

Update: An improved and more refined tracking method of tracking impressions (including enhanced...
Rise of the Chatbots!

Rise of the Chatbots!

Artificial intelligence and technology has combined to create a new bot. It’s not Buzz...
Expanding Personas – Shared Content & Topic Extraction

Expanding Personas – Shared Content & Topic Extraction

Personas are a fundamental part of UXD (user experience design). Using a combination of qualitative...