Search

How A Pro-Active Approach To Brand Safety Avoids Advertising Against Undesirable Content

How A Pro-Active Approach To Brand Safety Avoids Advertising Against Undesirable Content

Google has come under intense pressure in recent days over concerns around their brand safety...
Tracking True Product Impressions with Google Analytics Enhanced Ecommerce

Tracking True Product Impressions with Google Analytics Enhanced Ecommerce

Google Analytics enhanced ecommerce expands traditional sales tracking to include shopping activity...
Is Augmented Reality Gaming Set To Revolutionise Mobile Advertising?

Is Augmented Reality Gaming Set To Revolutionise Mobile Advertising?

Is your Facebook newsfeed flooded with people talking about Pokémon Go?  The latest viral...
SAScon 2016

SAScon 2016

A few weeks ago I was lucky enough to be invited by Kristal to accompany her at Manchester...
Rise of the Chatbots!

Rise of the Chatbots!

Artificial intelligence and technology has combined to create a new bot. It’s not Buzz...
Key Digital Marketing Trends 2016 Review

Key Digital Marketing Trends 2016 Review

We’re into the fourth month of 2016 and have had time to digest the annual digital trend...
A Selfie Obsessed Generation

A Selfie Obsessed Generation

A Selfie Obsessed Generation   Self-expression on social media is integral of the world we live...
Google Moves To 4 Top Ads

Google Moves To 4 Top Ads

Now Google has made the decision to move 4 paid search ads above the organic listings what impact...
Apple Axes Add Network

Apple Axes Add Network

On the 15th January apple announced via its developer’s blog that it will be discontinuing its...
Expanding Personas – Shared Content & Topic Extraction

Expanding Personas – Shared Content & Topic Extraction

Personas are a fundamental part of UXD (user experience design). Using a combination of qualitative...
7 Top Excel Tips For PPC Analysts

7 Top Excel Tips For PPC Analysts

Fear not non-PPCers, whilst this post is aimed at getting Paid Search specialists to work more...
Marin Masters London 2015 Review

Marin Masters London 2015 Review

We recently attended the Marin Masters event in London. There were numerous great speakers from a...