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TOP 10 WAYS CONVERSION RATE OPTIMISATION CAN BENEFIT YOUR BUSINESS

TOP 10 WAYS CONVERSION RATE OPTIMISATION CAN BENEFIT YOUR BUSINESS

Conversion Rate Optimisation can add value to businesses of any type. Whether your goal is to...
Guarding against change

Guarding against change

Today The Guardian released the latest version of their iOS app. And in doing so have removed all...
Panda 4.0 Analysis – Another Case Study

Panda 4.0 Analysis – Another Case Study

So; Despite all evidence to the contrary (No major updates, plenty of hammocks in their offices),...
Audience Analysis: Psychology for Targeted Marketing

Audience Analysis: Psychology for Targeted Marketing

If, as marketer or advertiser, you have attempted to understand, define or target an audience, you...
What’s Changed for Mobile PPC?

What’s Changed for Mobile PPC?

In March 2011, after working as a PPC exec for a few months I decided to start my own PPC blog...
My problem with wearable tech

My problem with wearable tech

Or, “Why I’ll never buy an iWatch”…  …is that it invariably replaces the wearables that...
SXSW – Work Hard, Play Hard & Eat Hard

SXSW – Work Hard, Play Hard & Eat Hard

We’re back in our offices after quite a few days of working hard, playing hard and eating hard in...
The no make up selfie

The no make up selfie

When I initially saw a number of scary ‘No make up’ selfies featured in my Facebook newsfeed I...
SXSW – Highs and Lows of Austin’s Hottest Festival

SXSW – Highs and Lows of Austin’s Hottest Festival

Editor’s note – Last week our intrepid explorers Tim and Nayani went to SXSW in Texas,...
Over The Moon

Over The Moon

So…when I was a kid there were 3 things I wanted to be when I grew up. A Daddy A stuntman (like...
From a Cuppa to Cwoffe and Pavements to Sidewalks… twentysix New York is in Full Effect, Baby!

From a Cuppa to Cwoffe and Pavements to Sidewalks… twentysix New York is in Full Effect, Baby!

After six years of living la vida loca in the streets of Leeds, England…  twentysix’s resident...