twentysix has unveiled a major website redevelopment for TalkTalk Business, one of the UK’s fastest-growing business telecoms suppliers.
It is the first major project to be completed since twentysix won the role of lead digital agency for TalkTalk Business last year. Our award-winning agency is currently managing the ongoing development of the TalkTalk Business website.
TalkTalk Business provides Business Grade broadband and connectivity, voice services, hosted solutions and mobile telephony to small and large businesses. TalkTalk’s IP-based Next Generation Network offers the largest reach of any provider, with over 2300 enabled exchanges reaching of 93% of UK businesses.
The team at twentysix were briefed with redesigning and redeveloping the main TalkTalk Business website to increase customer engagement, position TalkTalk Business as a thought leader in the evolution of telecoms and cloud services, and increase the website’s conversion rate.
The new website was created following an extensive Discovery phase, with workshops with stakeholders and key user audiences in order to identify users’ requirements. Innovative features and functionality include broadband speed and availability checkers, live chat, a dynamic page structure and a blog. A custom analytics package aligns and scores user interaction and engagement, as part of an ongoing conversion optimisation programme.
Ade Allenby, Online Marketing Manager at TalkTalk Business said: “We had extremely high expectations of our new website, and twentysix did not disappoint: the new site has received glowing feedback from our stakeholders, and the new features are already proving popular with our prospective customers. TalkTalk Business is now working with twentysix on a range of digital projects aimed at raising awareness about our services, and driving sales.”
Gail Dudleston, Global CEO at twentysix, added: “The current programme that we are delivering for TalkTalk Business is focused upon customer engagement and conversion, and we are delighted that our first major project for them has had such a positive reception. We are continuing to work with the TalkTalk Business team to further refine and improve the new website, to ensure that twentysix is providing the best possible experience for TalkTalk Business customers old and new.”
About TalkTalk Business