We’re back in our offices after quite a few days of working hard, playing hard and eating hard in Austin, Texas at the South by Southwest Interactive Festival. Now, this is the kind of motto around which I live my life in general, so South by Southwest was definitely my perfect playground. After 5 intense days, I touched back down in New York City with too many ideas, bags under my eyes and a few extra pounds (as in weight, not money). I know, I know… I really can’t complain as South by Southwest was a fantastic experience filled with information, inspiration and tons of new experiences. The best experience for anyone working in the digital space!
Working hard or hardly working? Despite the several pictures of us sitting around chatting, we went to plenty of informative sessions about the latest trends in digital, what’s new in the market and the latest toys around. We were also lucky enough to be inspired by brilliant minds and personalities like Neil deGrasse Tyson, Kevin Bacon, Mindy Kaling and Mark Cuban.
Playing hard – I don’t think I can cope with another open bar event until at least a few days. Samsung, eConsultancy, Adobe, Getty Images, Spotify… These are just a few of the incredible brands that hosted fantastic networking events. It was a great way to get to know people in the digital space while also letting your hair down and finally relaxing.
Eating hard – Okay, my jeans were actually tighter on the flight back. THIS IS NOT A JOKE. Austin is an amazing city for food and South by Southwest does NOT disappoint. Tex Mex tacos, brisket burgers, pulled pork sandwiches, nachos with cheese, chilli and jalapenos… So, that’s the first day of consumption covered. Seriously, no diets were adhered to across our week there and I can just about see my toes when I stand up. Who wants to eat a salad when there are loads of gluttonous delights staring you in the stomach! Here are a few eating highlights…
That’s all from us for now!