Starting at Twentysix I never knew how much I would enjoy focusing in one area of digital marketing so much. Coming out of university I knew I wanted to work in DM, it suited my personal and academic interests down to a T however, I was unsure which field was “mine”. My first role encapsulated every aspect of digital marketing, from SEO and PPC to PR and email campaign management. This gave me the best overview of the industry and meant I could dip my toe in the water to decide where my skill set would fit best. After working in a dynamic role for my first year in the industry I felt the need and desire to further my passion for digital marketing and focus down – and this is where I found Twentysix!
I’m an avid lover of everything Internet. I spend a lot of my personal time educating myself on new and innovative areas of the industry. Whilst I was at university I was known for the phrase ‘YouTube is my TV.’ So when it came down to deciding on an area to focus on for a career my initial thought was social and content writing– and how wrong I was. Don’t get me wrong, I love the ever-evolving world of social and online content however, I wanted to pursue an area that I saw as a challenge, a step outside of my comfort zone and something where I have the capacity to grow a career in itself. Whilst working in all areas of digital marketing, I knew I enjoyed the premise of PPC but it never really crossed my mind to focus down in this area but I’m so glad I made the decision to (especially at Twentysix). I have the perfect balance, I still go home and educate myself on social and online content advancements whilst delving into the world of PPC for my career. I have learnt a lot in my first months here at Twentysix, more than I ever thought I could or would learn about PPC and it’s the most fulfilling experience. I thought I would leave a few pointers for people who may be in the same position I was in, wanting to specialise down in an area of digital marketing but caught between which would best suit their personality and career path.
I am so happy that I chose to focus on PPC and the route I have taken to get here starting in a more diverse role. The only thing I wish to have done differently is find Twentysix sooner!