Google have confirmed the Pigeon update aimed at targeting local rankings has been rolled out across the UK along with Canada and Australia.
Launched in July 2014 for the US English Google Search results, the Google Pigeon algorithm was aimed at bringing more accurate and relevant local search results. At the time, Google stated the update would also see local search be brought closer to traditional organic ranking results.
The rollout in the UK is said to have happened around late last week, any changes which are visible will be seen within the Google Maps search results and Google web search results.
So what impact can we expect from the Pigeon update here in the UK?
Google has remained fairly tight-lipped following the update for US English queries so we expect there could be some surprises on the horizon in the next few weeks, we’ll keep you updated!
Looking this morning (23/12/2014), it seems the updates are still yet to affect all UK local results. The example below for the term ‘Hotels Leeds’ still returns the 7 pack results rather than the expected 3 pack. As with other recent algorithm updates, we’d expect Google to roll this out slowly over the next few weeks rather than as an instant change across all local results.
Local search results for the term ‘Hotels Leeds’
Here are couple of steps for any local business to minimise any potential impact following the Pigeon update:
Have you noticed any changes to your businesses local results? Contact us at twentysix and let us know your thoughts on the update.
(Image Credit: Bengin Ahmad, Creative Commons Attribution 2.0 Generic)