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20 . 10 . 14

Google Launches Long Awaited Penguin 3.0 Update


Google has confirmed that it updated its Penguin algorithm filter on Friday 17th October 2014. Like each of the previous Penguin updates, 3.0 affects websites that have acquired (substantial quantities of) links through unnatural means and thus are in violation of Google’s quality guidelines.

The search engine hasn’t yet given more details on the percentage of search results affected or if there were any major changes made to it since the last release. In the weeks prior to the update Google had implied that Penguin 3.0 would be a ‘softer’ version of the algorithm, and early indications are that very few sites have been negatively affected. The main search industry blogs are reporting more positive results – sites who were impacted by previous versions of Penguin and since cleaned up their backlink profile are seeing improvements in visibility as a result of this latest update.

Timeline and impact of previous Penguin algorithm updates:

  • Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
  • Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
  • Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
  • Penguin 3.0 on October 17, 2014 (?% of queries)

HAS YOUR WEBSITE BEEN AFFECTED BY PENGUIN? FIND OUT MORE ABOUT SUCH UPDATES AND HOW TWENTYSIX CAN HELP YOUR BUSINESS CONTACT US HERE.

(Image Credit: Liam QuinnCreative Commons Attribution 2.0 Generic)

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