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28 . 4 . 16

NEW: User Explorer Reports in Universal Analytics


An exciting time for analytics users! Google has rolled out User Explorer reports (currently in BETA). We’ve dived in and pulled out some of the awesome features and the possibilities this will bring:

Explore Individual Sessions by Client ID

user-explorer-reports-analytics

Analytics assigns a unique ID to each device from which users engage with your website. This is called the Client ID.

This is as close as you can get to understanding behaviour down to user level when using the current vanilla analytics set up.

However, if you have User-ID integrated, this will be replaced by the User ID set in the User-ID analytics view like so:

user-explorer-reports-analytics2

Understand Individual Behaviour

When clicking into each individual ClientID we can observe the content and interactions, the amount of time and the number of sessions it took for an individual Client ID to experience your website. Here we can see this particular instance is keen on a specific product:

user-explorer-reports-analytics3

Conversion Journeys

Powerful, especially for an eCommerce setting, as we can observe the paths, products, events and interactions and how long it took before it leads to a purchase:

user-explorer-reports-analytics4

Merchandising And Checkout Success With Enhanced Ecommerce

And if we have enhanced ecommerce enabled, we can see the product impressions, promotional clicks and add to cart, checkout behaviors too:
user-explorer-reports-analytics---enhanced-ecommerce

Identifying Barriers

And if it doesn’t lead to a purchase, identify possible barriers:

user-explorer-reports-analytics---barriers

Filter For Specifics

We can filter this down to just specific actions:

user explorer reports analytics - filters

Or Apply Segments

You can apply your own advance segments to the User Explorer overview for a more convenient view:

user-explorer-reports-analytics - segment

 Pair With Custom Dimensions

And if you have Custom Dimensions set up, this can be viewed with the individual Client ID (currently this doesn’t appear fully interactable at the moment)

user-explorer-reports-analytics---custom-dimensions

Sampling

As the Client ID is a dimension that has loads (read: thousands) of unique values assigned, expect some sampling!

user-explorer-reports-analytics - sampling

Have fun exploring the data!

 

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Trent Y. is the Analytics & Conversion Director at twentysix. Analytics, usability and conversion strategies. Loves coffee, interested in how data and technology can positively impact our lives. “Learn fast, learn often.”

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