The paid search world is evolving at the rate of knots with new paid opportunities across all forms of vertical search, from products to YouTube to Gmail, which is coupled with a continued increase in appetite from our clients for delivering results, growth and efficiency.
As an agency our challenge is to ensure that within this turbulent environment we maintain service levels, continue to deliver winning campaigns, promote innovation and deliver accuracy and accountability.
Early in 2014 to support the continued development of our Paid Search service we took the move to on-board Marin as our Paid Search Technology provider.
This world renowned technology was identified by our Paid Search team as the right tool to further the development of our PPC service, it offered us the ability to drive performance at scale with complex heuristics and optimisations which we simply could not get from the standard auction interfaces.
Equally, at twentysix we very much value the ‘human touch’ and we desired a tool which would allow us to be in control of the destiny our accounts – Marin offered this to the team.
In developing this partnership we have been able to grow and develop our partner relationships, deliver increased performance and ultimately drive efficiency at both client and agency ends of the spectrum.
Today twentysix have integrated nearly all out clients on this system, or plan to in the near future, as well as on-boarding new clients into our new philosophy and way of working – results have been outstanding.
Our hard work is paying off and we are proud to be classed as a certified partner agency of Marin. We have met the required criteria and all the training, exams and integration practice have paid off. The future product development looks fantastic and we are very much looking forward to achieving greater success across all our PPC and Social advertising accounts.
David McAndrew, Head of PPC, adds: “We went through a diligent process and identified Marin as our preferred technology provider. Our development has been rapid and the team are now delivering some fantastic innovative campaigns which really deliver to our client’s needs. We have a fantastic relationship with the guys at Marin, this has underpinned our success to date”