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Astounding Results After Responsive vs Non-responsive A/B Testing

Astounding Results After Responsive vs Non-responsive A/B Testing

We tested responsive vs non-responsive versions of the same page. The results we saw afterwards...
Conversion Optimisation as a Conversation Starter

Conversion Optimisation as a Conversation Starter

Conversion Optimisation as a Conversation Starter: Building New Bridges, Embracing Change and...
Anatomy of Event Tracking Using Universal Analytics and Google Tagmanager

Anatomy of Event Tracking Using Universal Analytics and Google Tagmanager

The thought-process, mapping the tracking sequence, implementation and report example.
Universal Analytics Measurement Protocol Use Case Example

Universal Analytics Measurement Protocol Use Case Example

Discussing the UserID function and the analytics measurement protocol to measure online performance...
AngularJS – Universal Analytics Checkpoints

AngularJS – Universal Analytics Checkpoints

If you're using Google's AngularJS or thinking about using AngularJS, you might want to consider...
NEW: User Explorer Reports in Universal Analytics

NEW: User Explorer Reports in Universal Analytics

We explore the new cool features and possibilities with the new User Explorer Reports in Universal...